5 Public Speaking Tips to Engage Your Audience

5 Public Speaking Tips to Engage Your Audience

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Do you have a presentation coming up? Not sure how to engage your audience? Do you want some easy public speaking tips to make sure you capture their attention?

If that sounds like you, then before you deliver that speech, go to that interview, sell your product or, only try to educate other people on your selected topic, please look at these easy to follow tips.

If you want to learn these tips at a later stage you can download our eBook on 6 Proven Tips to engage your audience, where I share these tips, plus some additional information and a cheatsheet you can use to always prepare stellar presentations. Here’s the link.

1. Know your Audience

You might have heard it thousands of times before, but let me tell you it is THAT important. If you know your audience you can plan on your topic, dress code, avoid saying or doing something that might be offensive depending on the cultural background of the people listening to you.

I wish I could say “Just be yourself,” but that is not the best advice especially if being yourself drives people away from the very message you are trying to pass.

I am not saying try to impersonate your favorite actor/actress. The idea is to make sure you do not come off as insensitive or out of place. Being yourself is not about disregarding other people’s values, space or beliefs.

Take some time before your presentation to learn about your audience, who they are, what are their expectations, their values, if possible their language (greeting them in their own language is a tremendous icebreaking technique), this will allow you to become a lot more than just the guy who came to speak about something.

2. Relevant Topic Selection and Research

If you want people’s attention in listening to what you are saying, despite all the distractions available today, you better make sure that whatever you are about to present is uniquely enticing, backed by experience or extensive research. Otherwise, why should they give you their valuable time and attention?

In the digital world, blogging or news websites, you often will hear “Content is King.” Well, that is also a crucial point in the physical world. Moreover, the means and tools you use to deliver that content count as much.

Numbers, everyone likes to hear about numbers. If you do your due diligence, you should come up with some statistics on the topic (past cases, growth percentage, and trends for the future).

Give credit where credit is due. If you have used research data from some book, website or blog mention it, even if you have to reference your mentor’s teachings it is still a good thing to do. In case you are wondering, no it does not make you look weak or less knowledgeable.

3. Break the Ice – Get the public to pay attention to You

The Urban Dictionary’s top definitions for “breaking the ice” are:

It is essential to try to get your audience to link with you from the beginning of your presentation, and as a good practice, you should have them redirected to your speech using this technique whenever you feel like their attention is misplaced.

Breaking the ice at the right moment coupled with excellent body language can allow you to command the stage and win your audience undivided attention.

As I mentioned before, you can do something as simple as greeting your audience in their local language if you are overseas or, provided you have some knack for it, tell a good joke. We must all have a good one in our pocket, if not at least a good story that can relate to the topic at hand perhaps.

If you are using a slideshow to deliver your presentation and you are not confident in your jokes, you can search for some tricks, add them to your slideshow or material, and just read it. Please remember to consider your audience values here, do not tell a joke about something that they are sensitive about (leader, family members, religious beliefs, and tradition).

4. Make it an Interactive Experience

One critical aspect of delivering public speeches, presenting slideshows, participating in an interview or promoting a product is that it is not about you even and when you are talking about you it’s about the Audience, so make sure you involve them.

There are multiple ways to involve your audience, let me list a few for your reference:

  • Getting them to introduce themselves in the beginning (if you can manage) and assure them that it’s ok to interrupt with questions
  • Answering their questions in a politely and asking if anyone else shares a similar concern (this goes a long way to show that you care)
  • It would help if you also asked questions (not too complicated, you don’t want to embarrass anyone)
  • Have some fun activities planned out
  • Have a live demo of whatever you are presenting (we are visual creatures)
  • Pause for a moment and look at them (this will make them look at you to see what’s happening)
  • Play an exciting video and ask for comments, then summarize with your own

There are many more ideas to have your audience engaged during your presentation, and we should explore as many of them as possible to ensure that today’s “distraction syndrome” does not block your message from coming across to your audience.

5. Tell Stories

A list of public speaking tips would not be reasonable if “Storytelling” was not one of the points in it. We have been telling and hearing stories for ages, and we love stories.

Being able to tell stories is an essential skill to have if you want to become a fantastic speaker or coach even to lead people. You can influence thousands, millions, even billions of people with stories; you can move masses, build up a profitable business and also get respect and prestige by telling compelling stories.

Think about it: how many people watch TV shows, Movies (think the Avengers, or Gladiator, or any one of your favorite movies), Telenovelas, Japanese Anime, read romances, blogs, cartoons, Japanese manga, and many other media. All are means of telling a story, which has always been successful.

Compelling stories are capable of making you lose track of time, and when we find one we want more, we get sad when it ends, and sometimes we try to emulate whatever piece of wisdom we get from them.

What I am trying to say here is that your ability to tell stories, to choose the right one for your specific presentation and aligning it with your topic is a powerful asset.

You can tell the story of the person, product, and piece of technology, science fact, and curiosity you are sharing, or you can tell a story that can serve as a metaphor to your intended message.

Here’s a quick reminder for you to grab that eBook, and learn the tips that I have used and shared with others in the past, and they have proved to be quite effective if applied and practiced enough to make you a memorable speaker. You can also click on the image below, it will redirect you to the landing page.

Public Speaking eBook, next Generation Leaders

Now for the Summary:

  1. Do your best to know who you will be speaking to, their values, their expectations and if possible their language or the best means of communication. Using this strategy can make it easier for you to connect with them right away.
  2. Whether you know your audience or not, another critical aspect is knowing about the topic of discussion, do some research beforehand, and if you know your audience, then make the subject relevant to them.
  3. In cases where you do know your audience, or perhaps you notice that they are getting distracted in the middle of your speech using an ice break technique is the go-to Prepare some jokes, short stories, or live demonstrations they can do the trick.
  4. Command the stage, become more visible than the best of slideshows, but remember the whole processes of speaking in public, presenting slideshows, or attending an interview is more about the audience than it is about you. Have them interact and engage with you as much as time and the content of discussion allows for it.
  5. The most incredible skill granted to humankind through speech is storytelling. That is my opinion obviously, but it is because it is one of the recurring practices from our ancestors up to this day and age, and it will probably continue to be so in the future. We want to be remembered. Therefore we tell stories – it is human nature.

These are the five public speaking tips I wanted to share with you, to help you in preparing and ace your next presentation. Good luck and go Get them!

Please share your thoughts and comments below; I’d like to hear from you. What other tips you think are critical to helping you succeed in public speaking?


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Emidio Amadebai

An avid seeker of knowledge, and passionate about sharing the lessons he picks up in life. Emidio is passionate about public speaking, teaching, and helping others develop critical soft skills, such as communication, leadership, and other interpersonal skills which are in high demand in today's rapidly evolving market.

This Post Has 4 Comments

  1. David Nhantumbo

    Dear,
    Congratulations for the new blog, trust it is helpful for many people who intend to improve their speech skills whatever for.
    Myself I suggest you go ahead with this, do advertise once new topics comes out then let us get more ever skills, thank you.

    1. Emidio Amadebai

      Dear David,

      Thank you for your kind words. I will be doing my very best to share as much value as I can with the contents on this blog, with hopes that many may benefit and succeed in their business or personal objectives. In order to get new topics as they get published, please subscribe to our Newsletter by adding your name/email and hit the “Please send me Updates” / “Subscribe” Button.

  2. I do like an interactive experience when listening to a talk, it’s a great way to break things up a little x

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